About Us

We are a friendly and approachable consultancy with a strong track record of success. We are committed to providing flexible responsive and affordable support tailored to your needs. to the needs of the organisations we support.

Good Fundraising is based in Yorkshire and works with charities across the UK. We work closely with trustees, leadership teams, staff, volunteers and beneficiaries to develop practical support that helps organisations to achieve their goals. Our work ranges from securing core and project, and refurbishing community spaces to delivering multi-million-pound capital projects, no piece of work is too big or too small.

Catherine Longley – Director

With over 25 years’ experience, Cath has successfully raised funds for national, regional and local charities, not-for-profit organisations and community groups across the UK. A fully certified member of the Chartered Institute of Fundraising, she holds a Diploma in Fundraising alongside Master’s degrees in Charity Resource Management and Museum Studies.

Gillian Thorpe – Charity Management Lead

Gillian joined Good Fundraising with extensive experience in financial services and a strong passion for supporting charities to operate effectively and sustainably. For the past five years, she has managed a local charity, overseeing finances and budgets, supporting fundraising activity and managing the increasing administrative and compliance demands that come with a successful and growing Trust.

Tracey Mearns – Corporate Lead

Tracey is an experienced business and marketing specialist with over 35 years’ experience working across both commercial and charitable sectors. She brings a deep understanding of the challenges charities face in generating sustainable income to deliver their objectives.

Catherine Storey – Bid-Writing Lead

Cath is a purpose-led fundraiser who has worked across both the charitable and commercial sectors, supporting charities and community groups to unlock funding, provide hope and make a lasting difference in their communities. She has over 16 years’ experience in income generation roles, raising funds for heritage projects, disability services, youth work, poverty relief, family support services and faith-based organisations.

Lily Farrar – Fundraising Apprentice

Lily joined Good Fundraising with a strong interest in supporting charities and organisations to make a meaningful impact in their communities. Now working as Project Support Lead, she plays a key role in supporting the delivery of fundraising projects, campaigns and partnerships across the organisation.

Scruff ‘n’ Bex – Head of Wellbeing and Resilience

Fundraising can be tough, and building resilience is essential to navigating the ups and downs. At Good Fundraising, Scruff and Bex, our faithful (and very cute) office dogs take the lead on wellbeing and resilience. They make sure we take regular breaks to play fetch and insist on fresh air with daily walks, whatever the weather. Their support helps keep our team energised, focused and ready to do our best work.