The Status of UK Fundraising 2026 

The 2026 Status of UK Fundraising report highlights some important trends across the charity sector, from ongoing financial pressures to new opportunities for growth. 

Economic challenges remain a major concern, with charities facing rising demand for their services alongside uncertainty around income and funding. 

At the same time, there are positive signs. Many charities are reporting stable or growing voluntary income, with major giving and legacy fundraising continuing to play an important role in long-term income growth. 

Digital transformation is also gathering pace. Charities are becoming increasingly digitally mature, with many now exploring and using AI. However, more advanced applications are still relatively uncommon, suggesting there is plenty of room for further development. 

The report also highlights the importance of donor engagement, particularly high-value giving and legacy programmes. Individual giving continues to represent a significant area of fundraising investment. 

Overall, the report shows a sector that continues to demonstrate resilience despite significant challenges, while also highlighting opportunities for charities to innovate, strengthen their fundraising and build sustainable income. 

Read the full report https://www.blackbaud.co.uk/industry-insights/resources/the-status-of-uk-fundraising-2026 

If your charity is facing fundraising challenges or needs support developing its income generation strategy, get in touch with Good Fundraising. We’d be happy to talk about how we could help.